三分之一球衣的价格,看完整个赛季

1314赛季的英超即将拉开战幕,又一家公司接过当年天盛的枪,进行着付费看英超的尝试——即便每轮还是给出大概四场左右的免费比赛给其他渠道。

新英体育将英超380场比赛拆分、重组,以不同的逻辑组成包卖个用户,至少能看出他们用心的做东西。

切尔西,新英体育,英超

一个「死忠通」卖138元,场均3.63元;或者换一个计算方法,一件当赛季的切尔西球衣(球迷版)市售价大概是460元左右,用不到三分之一的球衣价格,可以看切尔西一个赛季的英超比赛。

当然,一件正版的球衣,正常的穿着频率来算,是可以穿三年。而一个赛季的「死忠通」,看八个月就没了。一方面是有效时间的落差,另一方面也是实物和数字化的落差。

从新英体育推出的各种组合包来看,最具「性价比」的还属「豪门通」,298元,曼联、曼城、切尔西、阿森纳、热刺、利物浦六支球队,198场比赛。相信应该会有很多人购买这个组合的。

抛开国内球迷免费观赛的习惯不说,新英体育以网络直播为突破口,重开付费渠道还是颇有眼光和勇气的。虽然电视收看依然是观赛的首选,不过越来越多的人们接受网络直播这一方式,同时,手持设备的普及也丰富了终端。但从国内英超球迷的分布来看,大概要有60%的「死忠通」组合包是卖不出去的。稍微有点闲有点钱的人,干脆就直接拿下「豪门通」了。

不过针对新英体育的产品服务,我还是有些关于售后问题在这里列一下:

  • 赛季前买了标清/高清画质组合包,中途想换成其他画质,如何升级或补偿?
  • 赛季前买了A球队的「死忠通」,中途想换成B球队的「死忠通」,如何调配?
  • 赛季前未购买任何组合包,中途想购买,如何计费?
  • 赛季前买了任何组合包,中途退货,如何解决售后?
  • 赛季前购买某一非「全季通」组合包,某周想购买「单场连连看」,但是该「单场连连看」中有一场在已购买的组合包内,如何处理?
  • 接连购买同一轮几场比赛,是否有优惠?
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