再说新浪微博Analytics

之前简单说了一下我设想的一个新浪微博应用，暂定名为微博analytics，假期简单整理了下具体的需求，还需要更多完善啊。

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前提：机构发布的营销微博必须用准确的##标签定义。

一、粉丝一天内每原创、纯转发、带评论转发、评论的时间。根据所有粉丝的行为时间点图表，确定粉丝群的活跃时间。

二、粉丝纯转发、带评论转发、评论机构发布的营销微博的时间。根据所有粉丝针对机构的行为时间点图标，确定粉丝群关注机构的时间习惯。同时分析粉丝是在自己的Timeline上操作亦或是访问机构个人主页操作。

三、粉丝转发一条营销微博后，被非机构粉丝再度转发的次数，以考察标签的营销的边际效应，同时找出边际效应较大的粉丝个体。

四、粉丝使用的不同客户端以及时间，客户端基本分为移动平台和固定终端，移动平台包括但不限于手机短信、手机客户端，固定终端包括但不限于桌面客户端、Web端。分别取出使用不同客户端的时间点图表，确定粉丝不同时间点的使用习惯。Web端的用户，还要分析操作系统、浏览器。

五、至少转发过或评论三条营销微博的粉丝年龄、性别、物理地点、最高学历、个人标签。确定受众的特征。

六、分析粉丝的微博数量，细分为原创、转发，确定粉丝的活跃度。

七、不同标签的转发量及评论量，分析具体标签的价值。

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《再说新浪微博Analytics》有1,018个想法

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