微博的选择

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在天朝这样一个充满神奇的国度,虽然不会存在淫燕惑醉,但总免不了会发生一些诸如被就业、被维护的事情。激情洋溢了个把月的饭否就碰上这事。

其实正如曹增辉所说,“天天盯到政治上愤世嫉俗,讨论民主讨论自由,也无济于事。”。再看看这篇,书生意气的方博士是如何被老道的陈彤掠走了市场。就目前天朝的互联网环境来说,泛娱乐化是仅此于挂靠政府的安全策略。当然了,别学妹妹五月天那种。

看看校内网、开心网、51等等就知道,三亿网民两亿耍,还有一亿被绿坝。互联网在天朝至今依然作为一种边缘媒体存在,上网在很多人眼中依然是不务正业的。既然如此,何必将微博提升到与政府喉舌的对立面,来作网民民意的喉舌?降低下身份,放好一个娱乐八卦的资讯聚合器。

说到这里,一定会有人说我们要Web2.0,外你马勒隔壁的卜2.0。有调查报告指出,Twitter上由10%的话痨产生了90%以上的内容。这个数据如果移到天朝来,以天朝的用户习惯,估计就是5%的话痨产生95%以上的内容了。既然如此,何不就干脆的安排5%的人来批量的发布即时热点,而剩下那95%的注册用户就给他限言:比如一天最多能更新×××条,可以转载×××条。换句话说就是从外你马勒隔壁的卜2.0倒退回旧有的web1.0模式。最好信息聚合,关注点也有了,软文也有,假大空也有了,社会也和谐了,也就不怕绿坝了。

其实天朝历来对于接受信息都是习惯于被迫的接受无需思考的信息。天朝最早传播信息的途径是啥?邸报。就是官方消息。而西方世界的报纸却是威尼斯商人之间互相传递商业信息的便条。国人对信息内容是很少认真思考的,只关心媒介直接传达的信息,却从来不去挖掘信息背景故事。所以在饭否除了转发功能后,满屏都是些莫名其妙的人转发几个意见领袖的发布内容,还美其名曰“传播”。是啊,你就是个地铁里大喊着“刘德华死了,刘德华死了”的那个报童啊。

任何一个西方商业机构进入天朝,都不得不进行所谓的“本土化”,照顾天朝人民的使用习惯,天朝的情绪,什么高兴不高兴,说不不说不的。盖茨可以容忍Windows在天朝盗版泛滥,Google可以忍心把baidu套上谷歌的外皮叫G.cn,还有什么东西不可以被天朝化呢?不要忘记,天朝是最善于同化外来文化的国度啊。

既然被叫成微博了,那么不妨选择走走宏博的老路,看看sina这样的公司是怎么利用博客武器来做新闻,也看看方博士这样的理想主义者是怎么求中国的TechCrunch而不得。是选择生还是选择“被”,先掂量下自己要满足物欲还是实现理想吧。

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微博的选择》有192个想法

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