闲聊一下Nike同Adidas的营销

 进阶段由于有购买需求，所以逛街的时间比较多，见到一些品牌的营销策略，闲说一二。
 就拿Nike跟Adidas比较一下吧，众所周知，Nike是三十年前起步，二十年前上位的，说它的营销策略，不得不提到Jordan。Jordan之所以有着如此影响力，相当程度上是跟Nike合作双赢的产物。地域上看，Nike先是一统北美市场，然后逐步向欧洲、南美、亚太地区推广；项目上看，抢滩篮球市场，之后向足球渗透，拿下巴西、荷兰国家队，甚至插到对手Adidas的老家德国去了。势头很是猛烈。面对Nike如此强劲的冲击，Adidas初始并没有太好的对策，失去了大片阵地。意识到媒体能量后，Adidas连出重拳，不单重塑了运动第一品牌，而且也反噬了Nike的大本营——NBA。Adidas的优势在于，除了主力品牌外，还有三叶草这一二线品牌，说它是二线，其实相对来说，三叶草的价格要比同质的Adidas贵40%左右，因为它走的是复古之路，跟Converse的All
Star有着重叠竞争，Nike也不是傻子，立马整出了Nike Air
Force。显然Adidas并不单单只想在运动领域停滞，而是推出了男性运动化妆品以及同日本设计师山本耀司合作高端消费品的Y-3，坦白说这一说玩的漂亮，抓住了高端消费群，使运动服饰登上了时尚界的大雅之堂。Nike也不能闲着，背靠老虎Woods推出又一二线品牌——Nike
Golf。同样Adidas也有一个Taylormadegolf与之抗衡，更为精彩的运作无疑是并购Reebok，借助Reebok资源周旋Nike。
  
总而言之，Nike同Adidas的争斗会带给我们越来越多精彩的营销策略。
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