1314赛季的英超即将拉开战幕，又一家公司接过当年天盛的枪，进行着付费看英超的尝试——即便每轮还是给出大概四场左右的免费比赛给其他渠道。
新英体育将英超380场比赛拆分、重组，以不同的逻辑组成包卖个用户，至少能看出他们用心的做东西。
一个「死忠通」卖138元，场均3.63元；或者换一个计算方法，一件当赛季的切尔西球衣（球迷版）市售价大概是460元左右，用不到三分之一的球衣价格，可以看切尔西一个赛季的英超比赛。
当然，一件正版的球衣，正常的穿着频率来算，是可以穿三年。而一个赛季的「死忠通」，看八个月就没了。一方面是有效时间的落差，另一方面也是实物和数字化的落差。
从新英体育推出的各种组合包来看，最具「性价比」的还属「豪门通」，298元，曼联、曼城、切尔西、阿森纳、热刺、利物浦六支球队，198场比赛。相信应该会有很多人购买这个组合的。
抛开国内球迷免费观赛的习惯不说，新英体育以网络直播为突破口，重开付费渠道还是颇有眼光和勇气的。虽然电视收看依然是观赛的首选，不过越来越多的人们接受网络直播这一方式，同时，手持设备的普及也丰富了终端。但从国内英超球迷的分布来看，大概要有60%的「死忠通」组合包是卖不出去的。稍微有点闲有点钱的人，干脆就直接拿下「豪门通」了。
不过针对新英体育的产品服务，我还是有些关于售后问题在这里列一下：
- 赛季前买了标清/高清画质组合包，中途想换成其他画质，如何升级或补偿？
- 赛季前买了A球队的「死忠通」，中途想换成B球队的「死忠通」，如何调配？
- 赛季前未购买任何组合包，中途想购买，如何计费？
- 赛季前买了任何组合包，中途退货，如何解决售后？
- 赛季前购买某一非「全季通」组合包，某周想购买「单场连连看」，但是该「单场连连看」中有一场在已购买的组合包内，如何处理？
- 接连购买同一轮几场比赛，是否有优惠？
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